Design Different. Make Different. Sell Different.
"Design Different. Make Different. Sell Different." That is Jeff Yokoyama's philosophy for his brands: Yokishop and Mucho Aloha.
I worked with Yoki(Jeff’s nickname) over a summer, helping him create some art, graphics and an animation.
Photo by Paul Heavener
I painted a framed palm tree “painting” and it became a graphic on a tee.
Yoki commissioned me to create this animation for his pitch to Levi's. It shows his concept of taking used college football jerseys, transforming them into new products. Those new products would then be sold back to the students, which would give the college a new stream of income that can then be used to elevate the college experience.
I also made this backpack out of the used football jerseys that would otherwise go to landfill.
