Emily, a creative director, approached me to revamp her old logo. She wanted calligraphic lettering with the @ symbol but with an ‘e’ and to carry over the heart from her previous logo.

We ended up going with a rounded and somewhat distressed script. To take her logo to the next level and give it some fun and personality, I housed the lettering in a loaded bowl of kuy teav, one of her favorite Cambodian rice noodle dishes. Why the noodles? Emily is a firm believer that there’s always a reason to celebrate with a bowl of noodles, and she’s the founder of #noodzclub. That’s why.

Creative Direction by: Emily Taing.